Tico Torres is one of the world’s most successful drummers. He has been with Bon Jovi from the beginning. Tico is also a respected artist, painter and sculptor.

His career has taken him all over the world to innumerable events and shows. He noticed all the hip parents – but the kids always looked the same.

He felt that something was missing here – something special.

It was then it occurred to him to guide and direct the creation of a lifestyle brand. A collection combining high quality fabrics and timeless design was created. Besides the traditional colours of Rock – black and white – the collection presents itself in shades ranging from grey and anthracite to silver.